Subscriber Account active since. Kat Von D is opening up about her departure from the beauty industry. She also detailed the formation of her namesake makeup brand, which was renamed KVD Vegan Beauty after she sold the company to Kendo earlier this month. She said the latter decision was partially the result of her feeling alienated by the beauty community in recent years. She said the beauty industry had become "a culture thing" filled with influencers who tell you what to buy and how to look to "be cool. Kat Von D poses with an influencer at an event in
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Why did Kat Von D step away from her makeup company?
Subscriber Account active since. In an Instagram post shared on Thursday, the tattoo artist confirmed that she's sold her makeup line to Kendo, a company she says she's partnered with for 11 years. She says she made the decision to sell her company after a life-changing year, during which she created new brands and had a child. This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. She continued to say that while she wishes she could also balance these other projects with her beauty brand, she "just can't do everything at the maximum capacity.
By Melkorka Licea. January 16, pm Updated January 16, pm. Kat Von D will no longer be involved with her eponymous makeup brand, the company announced Thursday. Von D, 37, said the reason for her sudden departure is so she can focus on mothering her 1-year-old son, Leafar Von Drachenberg Reyes , as well as other creative pursuits such as her music career and recently launched vegan shoe brand, Von D Shoes. Von D wants her cult following to rest assured that the makeup line — which has over products — will continue meeting the same quality and standards. She claimed he even sent an unsolicited photo of his genitals.
Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand. While she gave a detailed explanation for her departure, many fans have wondered if her many controversies also played a role in her big decision.